These are proud men and women in the service, coming together on pages like or Military Bronies on Facebook (with over 10,000 members). This is no trolling of middle aged men in the dark basements from the blackhole of the net. You don’t have to go very far on the net to find them. I’ve been analyzing social media and observing presentations on Military Bronies at Brony conventions in an attempt to understand how they experience and negotiate their fandom within the military. Members of all branches of the military love My Little Pony, but there is a perception among them that Marines are the majority. A new type of fan emerged: Bronies, originally dedicated men aged 16 to 25, but now both men and women from 14 to 35, primarily. What would happen in the next five years shocked not only Hasbro, but the world. In 2010, Hasbro launched the fourth generation of the long lived My Little Pony© TV programs and toys.
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